Productive Content Adds Value to Your Business
You may find lots of articles and advice about writing and sharing viral and engaging content, and by this article title you may also think that it’s the same as other ‘How to’ post for content. But no it’s not, with this article I am going to explain you how to take maximum benefits of your content and make it more profitable for your business.
Creating and placing a high quality content on a website does not guarantee you to boost your conversion rate and productivity. Many products based websites don’t care about that their content is paying them or not, as it’s not their main concern, they just want to provide their best services and to sell their products.
If content is the only thing which you are sharing for your customers then how to make content more profitable for you? There are quite a few things that can be done to carry success to you. If your site’s main concern is just about content rather than business services or products, it’s essential to optimize it to increase productivity, but it also essential to carry content value. Below are some of the techniques which you can use to increase the productivity of your content.
Content Placement On the Website
Check which web pages bring more conversions and what their location is. Usually through organic search results, users directly come to those pages. But, it may possible that the users who come on your site’s home page may not find these inner pages and get confused within the website navigation. So, it’s advisable to place your high conversion pages on the home page or in a tab. This will help your most successful content get seen more and help it to get indexed more often by the Google.
Place Content to Common Pages
This technique is totally opposite of the techniques described above. It’s better to place your content on your most common popular pages rather than placing it on other web pages. By doing this you can display your content to many readers, which adds more advantage to your website.
Take Advantage of Internal Linking
Internal linking is one of the best and effective SEO strategy to make your readers to move between related web pages. Check your relevant web pages and connect them to each other.
Test Your Content
Testing is the best practice to enhance to productivity of content. By doing A/B testing you can decide which web pages bring more conversions and profits and views and according to that you can place your content on it.
It’s the best way to increase productivity of your content. With this technique you can check what and how your user are moving on your website, their experience, confusions or any other problems and so exits the website.
Are you using any other way to make your content more productive? How you make your content more profitable for you. Share your views in the comments below.http://www.teamsearchengine.net/productive-content-adds-value-business-2/SEOBusiness,Content,Content MarketingYou may find lots of articles and advice about writing and sharing viral and engaging content, and by this article title you may also think that it's the same as other ‘How to’ post for content. But no it's not, with this article I am going to explain you how to take...adminKavita Parmarkavi@teamsearchengine.netAdministratorTeam Search Engine Blog